The Bosasa Group of Companies has enjoyed exponential growth in the last five years. This growth brought with it a range of integrated but complex services for both the public and private sector.

When streamlining the brand became necessary, a strategic marketing department evolved with company expansion, headed by leading brand strategists.

This team, grounded by its experience of branding many of South Africa’s leading companies, has drawn a golden thread through all companies within the Bosasa Group. It has successfully married individual corporate identities and logos with an overall Bosasa signature - The creation of a structured Group Brand Architecture.

To guarantee seamless implementation of the marketing & branding strategies, the Design House staff complement expanded its in-house team. Today the team includes a series of sub teams which has molded the division into a fully operational TTL (through the line) internal advertising agency servicing all the brands and companies within the group. The sub-team structure includes brand portfolio managers, job traffic controllers, researchers, editors, administrators, media planners, journalists, photographers, copywriters, signage technicians, creative directors, animators, web developers, video production specialists and graphic designers.

Resources for the team have been backed with state of the art equipment and software, allowing fluid internal delivery of products and services for its customer base.

Signage Capabilities - Youth Centres Vehicle Branding

Product Photography Shoot - Bosasa Media House

Video Production -
Aerial Shoot of Mogale Business Park

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Group Marketing

Group Marketing